Roberto Santiago: How He Changed Joao Pessoa

Roberto Santiago is a Brazilian businessman who lives in the city of Joao Pessoa. He was born in the city, and as a child, he dreamed of how he can help transform his hometown. He studied at the University Center of Joao Pessoa, and he received a degree in Business Administration when he graduated. Remembering his dream as a child, Roberto Santiago purchased a patch of land in the middle of the city, and started to construct a mall in 1987. The mall was unveiled in 1989, and it was named Manaira. The mall that Roberto Santiago built became a centerpiece in the economic growth of the city, and people started to visit it for their daily activities like dining, shopping, and entertainment. Even tourists who are visiting the city could not resist taking a trip inside Joao Pessoa’s famed mall.



The mall has undergone several expansions until today. From a humble community mall, Roberto Santiago’s property has been regarded as an international venue for entertainment, dining, and shopping. Domus Hall, a concert hall located on the roof top of Manaira, is frequented by international artists. Built in 2009, this state of the art concert hall can accommodate up to 4000 people. Several events like conferences, conventions, and even birthday parties and wedding receptions can be held here. The mall also has several facilities that would cater to the needs of its guests, including a gym, a bar, a bowling alley, a game station, and a world class cinema complex. For foodies, Manaira has hundreds of restaurants to choose from. They also cater to all classes, as fast food restaurants can be found inside the mall, alongside five star gourmet restaurants. Shopping can also be a different experience inside Manaira, as international brands have their own stores inside the mall, and several locally made products can be found inside.



Roberto Santiago managed to create an edifice that would symbolize the city where he grew up. Through the creation of Manaira, Roberto Santiago was able to put his city on the map. Today, he is busy looking after the mall, taking in responsibilities as its owner. He also oversees the operation, making sure that all of the features of his mall are perfectly fine. Roberto Santiago’s life from a struggling writer and blogger has turned around. The fruits of labor that he is currently reaping are the result of his hard work when he was still young, and the undying passion that he has in mind to do something great. Today, Roberto Santiago is looking for other locations where he could build another property. He is planning to expand into the larger Brazilian cities like Rio de Janeiro and Sao Paolo in the future